July 28, 2015, Tampa, FL — Web Brands announced today the inclusion of a free copy of the eBook “The ABC’s of Bike Tires… How to Choose the Best Tires for Your Bike” with all Amazon.com purchases of its AerGun X-1000 Bike Pump.
After its introduction in early April, the AerGun is now one of the top bike pumps sold on Amazon.com. Based upon the comments and reviews the AerGun has generated, this is due to the fact that it is a very sturdy, high quality and high power bike tire pump that is offered at a very reasonable (some would say low) price.
However, the company wanted to increase its value proposition for its customers, so they wrote and published a book about bicycle tires. The book, currently only available on Amazon.com for Kindle users, is selling for $9.99. But the company is planning a softcover version in the near future. It will sell for $14.99.
According to company CEO, Bruce Bernstein, “Our research showed that many, many people really didn’t know very much about the tires they were buying for their bikes, especially road and mountain bikes – what made one better than another; why one was more expensive than another. We also could not find any comprehensive material on this very broad topic.”
A quick internet search showed exactly that… There is lots of information but it was scattered all over the internet, much of it anecdotal. “So,” Bernstein added, “we decided to write a book ourselves to address this very complex subject. We also discovered that the subject of bike tires, which may seem dry to some, is actually very interesting, which helped us create a book that’s an informative, quick and fun read.”
For those unfamiliar with the AerGun X-1000, it is a solidly constructed (steel) bike pump for both Presta and Schrader bicycle tires with a very advanced pump head that enables one to move effortlessly from Presta to Schrader valves. As of this writing, it is selling for $44.97 on Amazon, but the manufacturer’s Suggested Retail Price is $59.97.